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Benefits of an Electronic Catalogue

The following are some of the potential benefits which can be expected when a trading relationship is supported by an Electronic Catalogue:

Enforces standard identification of the trade item through the entire supply chain;
Facilitates and improves master data alignment between trading partners;
Facilitates product search and new product introduction;
Supports Computer Assisted Ordering (CAO);
Automates support of price-look-up (PLU) files;
Optimizes exploitation of space management (in the store and in the warehouse);
Improves Direct Product Profitability (DPP) calculations;
Facilitates the auditing and loading of trade and logistic units in the store and warehouse;
Enables the use of many Efficient Consumer Response (ECR) techniques.

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